![]() ![]() His side of the story also claims Snapchat’s “registration flow completion rate” was less than 40 per cent, while the company told advertisers it was 87 per cent. Snapchat unredacted lawsuit by gmaddaus on Scribd He also states in the lawsuit that when he met “with his initial team members who were data analysts Jie Liu and Ben Wu, they pointed out that the company had an “institutional aversion to analysing user data.” Pompliano claims the company’s senior executives were “completely misinformed about… most fundamental user growth and engagement metrics.” Pompliano is alleging that he was “fraudulently” lured away from Facebook, with the company falsely representing its growth and number to him. The company adds that they “ long ago switched from one system to the other, reduced its historical DAUs to account for the switch, told its investors as much, and disclosed all this to the public twice over in its prospectus.” Snap Inc also says the ex-employee knows nothing about their current metrics, and that he is “just making things up.”įor context, it should be noted that Pompliano was hired from Facebook, which is currently Snap Inc’s bigger rival, and has been busy copying its features, including Stories, Filters, etc. Snap Inc is dismissing Pompliano’s charge that they lied about user metrics and data, and are “misleading investors.” The statement from Snap Inc in the lawsuit says, “Both halves of that remarkable claim are false.” It also adds that he was then fired from this next job for “poor performance” as well, and also charged the other company with allegations of ‘fraud.’ The case is ‘Pompliano vs Brighten Labs.’ Snapchat’s documents claim Pompliano’s lawsuit is “just one big publicity stunt for him.” Snap Inc’s lawyers allege that initially Pompliano filed for a private arbitration against the company, and later moved to open court, and even his original attorneys withdrew from the case.Īccording to the Snap Inc, Pompliano’s main charge is that the company “maligned him” and he was unable to find a job, which the company alleges is a lie as he soon found work after being fired from the company. So what exactly is Snapchat saying in this lawsuit? Snapchat’s App Store ratings are down to one star. ![]()
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